nutrIA: a Spanish-language AI nutrition app that more than doubled MRR since June
Figures are source-labeled by verifiedrevenues.app, TrustMRR and whatsthe.app as cited. WorkAINow has not audited them. Data as of 2026-10-20.
The angle: most AI calorie apps fight for English-speaking users. nutrIA is a Chilean app (TrustMRR) whose App Store name and description are in Spanish (App Store). It now makes about $18K MRR, and its MRR has grown over every snapshot we have.
Snapshot
- MRR: $17,871 with $36,169 in 28-day revenue and 5,862 active subscriptions (verifiedrevenues.app)
- TrustMRR today: $18,103 MRR, $39,075 30-day revenue, $133,175 lifetime, 5,902 subscriptions, 65% profit margin (TrustMRR)
- whatsthe.app shows $15,959 MRR in older data (whatsthe.app)
- Founded 2025-04-16 in Chile; App Store release 2025-04-28 (TrustMRR, App Store)
- Stack listed: Expo, React Native, Supabase, RevenueCat, Resend (TrustMRR)
The growth curve
| Date | MRR | 30-day revenue | Source |
|---|---|---|---|
| 2026-08-13 | $11,189 | $8,070 | Wayback / TrustMRR |
| 2026-09-29 | $15,685 | $25,979 | Wayback / TrustMRR |
| 2026-10-20 | $18,103 | $39,075 | TrustMRR |
TrustMRR shows 30-day revenue up 120% (TrustMRR). Estimate: MRR grew about 62% in ten weeks (method: $18,103 ÷ $11,189 − 1; the two figures come from the same site).
How it charges
- The App Store description says text logging is free "without restrictions" and the AI features run "in trial mode" (App Store). In other words, the free tier is useful on its own, and the paid plan unlocks the AI photo scanning.
- The US App Store lists "NutrIA PRO" at prices from $3.99 to $24.99. There are also two "NutrIA para siempre" ("forever") purchases at $14.99 and $17.99 (App Store). Billing periods aren't shown. "Para siempre" reads like a lifetime unlock, but that's our interpretation.
- Estimate: about $3.05 MRR per subscription (method: $17,871 ÷ 5,862). That's in the same low range as other AI calorie trackers, which suggests mostly yearly plans.
For sale, and the pitch to buyers
The app has been listed since 2026-02-28 at $700,000 (TrustMRR). The listing claims "strong brand positioning in Chile" and names LATAM expansion and "B2B partnerships with nutritionists and health institutions" as next steps (TrustMRR). Those are the seller's claims. Estimate: about 3.2× annualized MRR (method: $700,000 ÷ (12 × $18,103)). That's higher than the 2.7× for Calyra, but nutrIA is growing while Calyra's revenue is slipping.
What other founders can copy
- Go where competitors aren't. A Spanish-first product in a crowded English category reached 5,900 subscriptions (TrustMRR).
- Charge for the AI, keep the basics free. Free text logging gets people in; the AI photo scan is the reason to pay (App Store).
- Offer a lifetime option to users who won't subscribe (App Store).
- Use a cheap, standard stack. Expo, Supabase and RevenueCat (TrustMRR) help keep a 65% margin possible at $18K MRR.
Unknowns
- Acquisition channels (none listed), ad spend, CAC
- Revenue by country: Chile versus other LATAM markets versus the US
- Trial length, churn, and how much of revenue comes from lifetime purchases
- Team size and founder identity